Co-Creator Program

And just like that… we’re kicking off our very first M.O.Y. Co-Creator Program.

11 Co-Creators. 11 unique outdoor activity goals. 12 countries.
And two of our high-performance skincare products—put to the test.

At M.O.Y., we’ve always believed that skincare shouldn’t just sit on your shelf. It should move with you. It should sweat with you. It should run, swim, jump, and breathe with you. But belief alone isn’t enough—it needs to work out there, in real conditions.

That’s where our Co-Creators come in.

We invited outdoor enthusiasts from around the world to set a personal challenge. Something already on their mind, on their bucket list, or simply something that got them excited to step outside. The result? 11 people from all walks of life—each committing to one outdoor goal over the next three months.

Some are chasing firsts:
→ A professional ballerina in London training for her first-ever half marathon.

 → Fitness coaches in Bangkok going head-to-head in a friendly 10K showdown to beat their best time.

→ A young surfer aiming to get barreled for the first time in the waves of Indonesia.

Others are reconnecting with what they love:
→ An Olympian-turned-physician diving back into open water for the “Five Waters Challenge”—swimming in five distinct outdoor environments, from pool deck to ocean waves.

→ A pro tennis player teaching a friend the basics—and ending the season with a friendly match.

→ A scuba diving trainer organising beach and ocean cleanups twice a month.

We sent each Co-Creator a custom outdoor activity kit along with our two newest products:

The M.O.Y.sturizer—a mess-free, on-the-go balm stick powered by HyaSphereX™, Ceramide Complex, and Astaxanthin to help the skin stay hydrated for all outdoor activities.

Breakthrough the Splash—a gentle post-water recovery essential designed to restore sun-exposed, moisture-worn skin and help rebalance the skin microbiome wherever the tide takes you.

Over the next three months, we’ll be following our Co-Creators as they work toward their goals. We’ll be checking in, sharing their stories, and seeing how our products hold up in the real world: through sweat, sun, surf, and everything in between.

And in September, we’ll be inviting you to join in too. We’ve got something in the works—and if you’ve been waiting for a sign to set a goal or start something outdoors, this might just be it.

Wherever you are, we hope this program inspires you to step outside. To move. To reconnect with your surroundings. And to create your own version of an outdoor moment.

Your Outdoor Moment Starts Now.