Founder's Letter
To see the world.
Things dangerous to come to.
To see behind walls, draw closer.
To find each other and to feel.
That is the purpose of life.
— The Secret Life of Walter Mitty
This quote stayed with me for years. It echoed through moments when I stood under a sky full of stars after a long hike or floated weightless in the silence of the deep sea waiting for whale sharks. In those moments, I felt truly alive—young, in the realest sense of the word. To me, youth isn’t a number. It’s a feeling. A “Moment.” A choice to keep moving, keep feeling, keep seeking.
That’s the spirit behind M.O.Y.—The Moment of Youth. It’s what we chase when we climb mountains, dive into unknown waters, or simply step outside to breathe deeply and feel something real. I created M.O.Y. to help you protect that moment—not just metaphorically, but literally, through skincare that moves with you in the wild, not against you.
Why M.O.Y. Exists
As someone who hikes, dives, and explores for joy and clarity, I kept hitting the same wall: my skin couldn’t keep up. Harsh sun, windburn, saltwater, cold air—no matter how much I spent or how well I thought I cared for my skin, it reacted. Breakouts, dehydration, and sensitivity became normal. The products I used were made for indoor life, not real life.
When I realized how outdoor environments stress the skin in very specific ways—UV at altitude, salt and sun at sea level, pollution in cities, freezing wind in the mountains—I started asking: Why isn’t skincare built for this? Why do we prep for an adventure with gear, nutrition, and sunscreen—but not our skin?
That’s when “The Moment” became a mission. I wanted to build solutions that protect and restore our skin for real-world adventures, not just the bathroom mirror.
What Makes M.O.Y. Different
We’re not just a skincare brand. We’re a science house—a team of award-winning formulators, biopolymer chemists, and explorers who understand that skin has to adapt, just like the rest of us.
We formulate everything in-house, powered by cutting-edge cosmetics technologies and guided by rigorous R&D and field-tested by real users, including athletes and outdoor lovers. Every product is designed to be activity-specific, climate-adaptive, and on-the-go—so you can live fully in the moment, without worrying about your skin.
We’re here to prepare, protect, and repair your skin for every condition—high or low, hot or cold—so you can focus on chasing your Moment of Youth.
What’s Coming Next
This July, we officially launch the world of M.O.Y., starting with you—the ones who’ve always known that life is more beautiful outside. We’re kicking off our Co-Creator Campaign—a movement of early believers and outdoor adventurers who will test, co-create, and shape the future of M.O.Y. with us.
Pre-orders open this August, and official sales begin in September. But the real journey starts now. I invite you to be part of it.
Let this be your moment.
Your Outdoor Moment Starts Here.
With heart,
Candy
Founder & CEO, M.O.Y.